CUTTY SARK "SECRETCLUB NYC" 2014 EVENT CREATIVE

After successful events in 2013, Cutty Sark asked us again to produce their 2014 NYC Secret Club events. This time the event space was given a makeover to look like a real locksmith (designed with hints of the Cutty Sark brand), complete with antique props and actors. Once inside, attendees were given a key which opened a hidden door leading to the true club entrance, and treated to a jazz quartet, burlesque, DJs spinning modern dance music, and of course, LOTS of whiskey. Despite rain, the event was a massive success and packed all night. A second farewell event was thrown two days later at The Blind Barber in the East Village, a trendy bar that has a real barbershop that you have to enter through. I was responsible for creative direction for both events, doing everything from assisting with conceptualization, all renderings, and working with vendors to ensure high quality production of all designs.

Event Recap Video above. Event photo gallery can be found here and photobooth images here.
Fake locksmith storefront rendering
Actual entrance photo
Interior of locksmith rendering
Secret entrance to elevator leading to the party
bar & ice sculpture rendering
Actual ice sculpture
VIP area rendering
DJ booth rendering
table decal rendering
actual table decal
burlesque dancer before
burlesque dancer after
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